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The Benefits and Value of Virtual Tours for Your Business

by Dec 1, 2020Advice, Virtual Tour

Coronavirus has left many businesses needing to change the ways in which they operate in order to adhere to new guidelines. With many potential customers unable to physically visit your premises, virtual tours are a particularly important marketing tool, helping to engage prospective customers and increase the likelihood of them purchasing a product or service. Whether a customer is looking to purchase a spa experience, a new car, reserve a restaurant table or even book a hotel room, the virtual tour can help to portray the atmosphere of your business and help sway them towards their final purchase.

Virtual tours are becoming increasingly popular, offering consumers an opportunity to view your gym, hotel, or retail store from the comfort of their own home. The 360° interactive tours allow your potential customer to navigate your business premises 24 hours a day, 7 days a week, regardless of your opening hours. These virtual tours are becoming a top priority for businesses wishing to promote their services, ready for reopening and future bookings.

Image by Firmbee from Pixabay

A high-quality virtual tour has many distinct benefits that can help your potential customer finalise their decision. The tours engage the visitor and encourage them to explore the premises, using zoom features and descriptive texts to provide further information in specific areas. The stunning high-quality imagery provides a true representation of your business and allows the customer to see everything your business has to offer.

More and more consumers are choosing to conduct extensive online research into businesses before visiting your premises and considering purchases. Is it therefore crucial to allow full transparency of your business and showcase your excellent services, this is especially important in the hospitality sector in which services are often heavily scrutinised. With many businesses currently closed or operating with limited services, consumers are browsing online ready to find a new gym to sign up to, or spa break to book for a later date. If the potential customer is able to view your business from a 360° perspective it will allow them to explore the experience you offer in greater detail and increase the likelihood of them purchasing products or services that you have to offer.

By utilising a virtual tour on your website, you can increase the exposure of your business, increase website visitor retention, and provide a new experience for your customers in order to beat the competition. These online virtual tours are suitable for all types of businesses, regardless as to whether you are a small-local business, or a multimillion-pound franchise. All businesses are looking for ways to make their products and services stand out in their crowded market, therefore a professional 360° virtual tour experience can be a powerful marketing tool for your business.

The tours are often considered to be an excellent marketing and advertising opportunity, especially for the housing market and for services that provided an experience (such as spas), as customers will often share links and photos on social media that they find interesting or unique. Therefore, by creating a professional and well-optimised virtual tour for your business you will open up further opportunities for increasing your revenue.

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