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The Benefits of WordPress

The Benefits of WordPress


Why WordPress Accounts For A Third of the World’s Websites

One of the biggest questions to arise when building a website is deciding what platform to build it on. And with WordPress powering approximately one-third of the world’s websites, it’s clear to understand why, immediately, it’s one of the first content management systems to come to mind.

WordPress is one of the major players in the online universe, catering to some huge business websites including Sony, Microsoft, The New Yorker and BBC America, to name just a few. And with that mind, you may be wondering: what’s so great about using WordPress?

Below are just some of the main reasons why and how these successful brands and corporations are making use of WordPress to reach their full potential online.

  1. Flexibility
    One of the most attractive selling points when it comes to a WordPress website is the flexibility that comes with it. It’s easy as pie to customise a WordPress website to tailor to your needs, with thanks to the endless choice of themes, additional plugins and easily accessible source files. So, whether you’re building a multinational corporation, small online business, or just a personal blog – individuality and customisation are at the forefront of every WordPress site.
  2. User-Friendly
    Whether you’re an expert in web design or just starting out, WordPress offers impressive user-friendliness, with a quick (free) installation that can be up and running in just a matter of minutes. Once your domain and hosting service is in place, users can start managing their site from the easy-to-use dashboard, choosing a theme, adding pages, and creating posts almost immediately!
  3. Plugins
    Although WordPress includes everything you need for the functioning of a basic website, there are also thousands of plugins available for an easy install. Once activated, these extra-added plugins can really take your online business to the next level, fine-tuning it to the needs of your business. Think shopping carts, portfolios, galleries, social media feeds, contact forms, newsletter subscriptions and so much more.
  4. Higher Rankings
    There’s something about the code behind WordPress that makes it clean and simple for search engines like Google to understand. Not to mention, there’s plenty of opportunity for SEO content to be buried within your website via meta tags, titles and keywords available for every page, post, category and image. This makes for very precise SEO that is key for higher rankings and a successful online presence.
  5. Mobile Responsive
    With the world constantly on the go, we as individuals rely on our portable devices more than ever. In fact, according to Statcounter, since October 2016, mobile and tablet traffic has overtaken desktop traffic – with 27.8 billion more queries performed on mobile than desktop, according to Google.

Therefore, it’s crucial that our websites are adapted for mobile functionality, and this is definitely a winner when it comes to WordPress sites. WordPress offers a variety of responsive themes that are ready to go, so when visitors come to your website using a smartphone or tablet, your website will automatically scale to suit the visitor’s device.

The benefits of WordPress go on and on, but we hope some of these main features will help you to compare your options – especially if you’re considering the next steps regarding content management systems, or exploring your options for the first time.

WordPress is definitely a great place to start for both beginners and already well-established businesses, as it allows you to easily maintain, customise and extend the functionality of your website, without the need to continually pay for expensive enhancements further down the line.