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The Benefits Of WordPress

The Benefits Of WordPress

Why WordPress Accounts For A Third of the World’s Websites

One of the biggest questions to arise when building a website is deciding what platform to build it on. And with WordPress powering approximately one-third of the world’s websites, it’s clear to understand why, immediately, it’s one of the first content management systems to come to mind.

WordPress is one of the major players in the online universe, catering to some huge business websites including Sony, Microsoft, The New Yorker and BBC America, to name just a few. And with that mind, you may be wondering: what’s so great about using WordPress?

Below are just some of the main reasons why and how these successful brands and corporations are making use of WordPress to reach their full potential online.

  1. Flexibility
    One of the most attractive selling points when it comes to a WordPress website is the flexibility that comes with it. It’s easy as pie to customise a WordPress website to tailor to your needs, with thanks to the endless choice of themes, additional plugins and easily accessible source files. So, whether you’re building a multinational corporation, small online business, or just a personal blog – individuality and customisation are at the forefront of every WordPress site.
  2. User-Friendly
    Whether you’re an expert in web design or just starting out, WordPress offers impressive user-friendliness, with a quick (free) installation that can be up and running in just a matter of minutes. Once your domain and hosting service is in place, users can start managing their site from the easy-to-use dashboard, choosing a theme, adding pages, and creating posts almost immediately!
  3. Plugins
    Although WordPress includes everything you need for the functioning of a basic website, there are also thousands of plugins available for an easy install. Once activated, these extra-added plugins can really take your online business to the next level, fine-tuning it to the needs of your business. Think shopping carts, portfolios, galleries, social media feeds, contact forms, newsletter subscriptions and so much more.
  4. Higher Rankings
    There’s something about the code behind WordPress that makes it clean and simple for search engines like Google to understand. Not to mention, there’s plenty of opportunity for SEO content to be buried within your website via meta tags, titles and keywords available for every page, post, category and image. This makes for very precise SEO that is key for higher rankings and a successful online presence.
  5. Mobile Responsive
    With the world constantly on the go, we as individuals rely on our portable devices more than ever. In fact, according to Statcounter, since October 2016, mobile and tablet traffic has overtaken desktop traffic – with 27.8 billion more queries performed on mobile than desktop, according to Google.

Therefore, it’s crucial that our websites are adapted for mobile functionality, and this is definitely a winner when it comes to WordPress sites. WordPress offers a variety of responsive themes that are ready to go, so when visitors come to your website using a smartphone or tablet, your website will automatically scale to suit the visitor’s device.

The benefits of WordPress go on and on, but we hope some of these main features will help you to compare your options – especially if you’re considering the next steps regarding content management systems, or exploring your options for the first time.

WordPress is definitely a great place to start for both beginners and already well-established businesses, as it allows you to easily maintain, customise and extend the functionality of your website, without the need to continually pay for expensive enhancements further down the line.

Why Krystal Hosting?

Why Krystal Hosting?

Hosting can be described as the “land” which all websites are “built” on. As in real land, you will find can vary in cost. This is true with web hosting. When we went looking for a host we had three things in mind, Cost, Quality and Location.
Let me start with Location. It is important for us that all our client’s sites run as quickly and efficiently as possible; there are many things that affect this. We wanted the physical distance between our client’s sites and their customers to be as minimal as possible. Our client base is 100% based in the UK, consequently, we chose a UK based host. This choice has other benefits which I will get into later. Hosting with a UK based company with datacentres in the UK was of prime importance. Both Krystal’s datacentre and backup datacentre are in London, the heart of most UK web traffic. This allows us to communicate with Krystal easily and effectively as we all work to the same times. If our choice of host was located in the USA, we would be in different time zones, therefore making communication that bit more difficult. We want issues to be ironed out ASAP.

Cost is important to us all. We didn’t want the cheapest, we wanted the best value. Krystal isn’t the cheapest, but it did tick all our boxes. Of course, we could have gone cheaper, but this would have resulted in a loss of resources, datacentres in other parts of the world and less support being provided. Krystal had everything we wanted so it was an easy choice.
Last, but not least is quality. Goes without saying we all like quality, but this usually comes with a much higher price tag. Krystal proves that isn’t always the case.

Green Credentials

Their green credentials are excellent. All power consumed at their datacentre facilities uses 100% renewable energy. The offices use Ecotricity for power, the first energy company in the UK to offer true 100% renewable energy. They encourage clients to adopt a ‘greener approach’ to technology, hence this was one of the reasons we chose them.

Client Support

They provide us with support 24/7. This is not standard amongst hosting companies. Some only offer email as a communication method during office hours, Krystal provided phone, live chat and email any time of the day or night. If there is any issue with your site, we can get onto it quickly and often before any of our clients are aware!

No Monopoly Here

Believe it or not, but there are two major players in the hosting world that between them own over 100 hosting companies around the world. Many of the customers of these companies have said that after they were swallowed up by these “big boys”, customer service took a drive and prices went up. In their own words, Krystal says “Krystal has remained true to its creed. Today we’re the largest independent hosting company in the UK. We’re also rated the number 1 UK hosting company by TrustPilot. And we’re not selling.”
We are happy to have chosen Krystal and it has proved to be a great partnership.

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