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When is the best time to post on FaceBook?

When is the best time to post on FaceBook?

If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms  increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalize on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.

Why Krystal

Why Krystal

Hosting can be described as the “land” which all websites are “built” on. As in real land, you will find can vary in cost. This is true with web hosting. When we went looking for a host we had three things in mind, Cost, Quality and Location.
Let me start with Location. It is important for us that all our client’s sites run as quickly and efficiently as possible; there are many things that affect this. We wanted the physical distance between our client’s sites and their customers to be as minimal as possible. Our client base is 100% based in the UK, consequently, we chose a UK based host. This choice has other benefits which I will get into later. Hosting with a UK based company with datacentres in the UK was of prime importance. Both Krystal’s datacentre and backup datacentre are in London, the heart of most UK web traffic. This allows us to communicate with Krystal easily and effectively as we all work to the same times. If our choice of host was located in the USA, we would be in different time zones, therefore making communication that bit more difficult. We want issues to be ironed out ASAP.

Cost is important to us all. We didn’t want the cheapest, we wanted the best value. Krystal isn’t the cheapest, but it did tick all our boxes. Of course, we could have gone cheaper, but this would have resulted in a loss of resources, datacentres in other parts of the world and less support being provided. Krystal had everything we wanted so it was an easy choice.
Last, but not least is quality. Goes without saying we all like quality, but this usually comes with a much higher price tag. Krystal proves that isn’t always the case.

Green Credentials

Their green credentials are excellent. All power consumed at their datacentre facilities uses 100% renewable energy. The offices use Ecotricity for power, the first energy company in the UK to offer true 100% renewable energy. They encourage clients to adopt a ‘greener approach’ to technology, hence this was one of the reasons we chose them.

Client Support

They provide us with support 24/7. This is not standard amongst hosting companies. Some only offer email as a communication method during office hours, Krystal provided phone, live chat and email any time of the day or night. If there is any issue with your site, we can get onto it quickly and often before any of our clients are aware!

No monopoly here

Believe it or not, but there are two major players in the hosting world that between them own over 100 hosting companies around the world. Many of the customers of these companies have said that after they were swallowed up by these “big boys”, customer service took a drive and prices went up. In their own words, Krystal says “Krystal has remained true to its creed. Today we’re the largest independent hosting company in the UK. We’re also rated the number 1 UK hosting company by TrustPilot. And we’re not selling.”
We are happy to have chosen Krystal and it has proved to be a great partnership.

Why a 360° Tour?

Why a 360° Tour?

During the coronavirus pandemic many businesses are needing to change the ways in which they operate in order to adhere to new guidelines. With many potential customers unable to physically visit your premises, virtual tours are particularly important marketing tools, helping to engage prospective customers and increase the likelihood of them purchasing a product or service. Whether a customer is looking to purchase a spa experience, a new car, or even book a hotel room, the virtual tour can help to portray the atmosphere of your business and help sway them towards their final purchase.

Virtual tours are becoming increasingly popular, offering consumers an opportunity to view your gym, hotel, or retail store from the comfort of their own home. The 360° interactive tours allow your potential customer to navigate your business premises 24 hours a day, 7 days a week, regardless of your opening hours. These virtual tours are becoming a top priority for businesses wishing to promote their services, ready for reopening and future bookings.
A high-quality virtual tour has many distinct benefits that can help your potential customer finalise their decision. The tours engage the visitor and encourage them to explore the premises, using zoom features and descriptive texts to provide further information in specific areas. The stunning high-quality imagery provides a true representation of your business and allows the customer to see everything your business has to offer.

More and more consumers are choosing to conduct extensive online research into businesses before visiting your premises and considering purchases. Is it therefore crucial to allow full transparency of your business and showcase your excellent services, this is especially important in the hospitality sector in which services are often heavily scrutinised. With many businesses currently closed or operating with limited services, consumers are browsing online ready to find a new gym to sign up to, or spa break to book for a later date. If the potential customer is able to view your business from a 360° perspective it will allow them to explore the experience you offer in greater detail and increase the likelihood of them purchasing products or services that you have to offer.

By utilising a virtual tour on your website, you can increase the exposure of your business, increase website visitor retention, and provide a new experience for your customers in order to beat the competition. These online virtual tours are suitable for all types of businesses, regardless as to whether you are a small-local business, or a multimillion-pound franchise. All businesses are looking for ways to make their products and services stand out in their crowded market, therefore a professional 360° virtual tour experience can be a powerful marketing tool for your business.
The tours are often considered to be an excellent marketing and advertising opportunity, especially for the housing market and for services that provided an experience (such as spas), as customers will often share links and photos on social media that they find interesting or unique. Therefore, by creating a professional and well-optimised virtual tour for your business you will open up further opportunities for increasing your revenue.